The Quan The Am Festival was first organized in 1962, for the inauguration of the Avalokiesvara Buddhisattava statue in Hoa Nghiem cave at Thuy Son Mount, in the Marble Mountains, Da Nang city.

The same year, the festival was reorganized in Kim Son cave after the construction of the Quan The Am Pagoda on the Kim Son Mount. Until 1991, this festival was organized annually on a large scale and celebrations lasted for three entire days.

The Quan The Am Festival consists of two parts: the religious ceremony and the festival itself. The ceremony, similar to Buddhist rituals, consists of flower offerings and prayers. The Dharma-preaching sessions about Avalokiesvara Buddhisattava and his motivation and accomplishments are also very interesting.


Several cultural activities bearing national colors, such as folk songs, chess playing, music, painting, carving, lion dancing, offering lamps on the river, and classical opera also take place.

The Quan The Am Festival is organized on the 19th day of the second lunar month; this festival, as well as many others, is held in an attempt to restore and promote the traditional culture of Vietnam.